Rodrigo Souza
Como se alguém ainda se importasse com isso, mas o Oscar agora vai ter, na categoria de melhor filme, não somente cinco, mas dez indicados. Isso foi anunciado há alguns dias no site da Variety.
“Ter 10 filmes indicados permitirá que os votantes reconheçam algumas das fantásticas produções que frequentemente aparecem em outras categorias mas são deixadas de fora na disputa pelo prêmio máximo”, disse Sid Ganis, presidente da Academia.
Claro, as fantásticas produções com certeza serão aqueles blockbusters vazios de conteúdo que venderem mais. Afinal, a cerimônia de premiação do Oscar tem passado por maus bocados no que se refere à audiência. A cada ano, a Academia apela para algo novo para chamar atenção.
Esse ano, por exemplo, obrigaram o coitado do Hugh Jackman a cantar e a dançar. Em anos anteriores, já apresentou-se no meio da platéia, as cenas de músicas foram espetacularizadas, enfim, tudo para chamar atenção.
O fato é que para grande parte do público americano o Oscar é um porre. A arrecadação na bilheteria dos filmes que estão concorrendo é infinitamente menor do que a de blockbusters. Se o cara não viu o filme, para que ver a premiação?
A arte, originalmente, tinha como objetivo a crítica da realidade. Ao retratar outras formas possíveis que não aquela vivida cotidianamente, ela porporcionava, através da fruição, mesmo que por alguns instantes, um certo sentimento de felicidade. No entanto, o que se vê hoje é um predomínio da forma. Quanto mais explosões, quanto mais efeitos especiais, quanto mais tiros e mais beijos românticos, melhor. Mas o que isso representa? Não importa. Vivemos em um tempo que a economia invadiu o âmbito da cultura.
Viva a pós-modernidade! Viva a cultura do dinheiro!
14 comentários:
No final, a vantagem para a industria é o que o dobro de filmes receberá a etiqueta "indicado ao Oscar de melhor filme". Melhor propaganda não há, o que garante rendimentos, mesmo depois que os tais filmes tenham saido de cartaz.
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